LUV + CO. Cosmetics is adding clean brands to their 2 locations in Atlanta by partnering with the Conscious Beauty Collective, a group of 60+ indie beauty & wellness brands.
Palm Springs, CA, United States, 11th Mar 2025 – LUV + CO. is the latest innovative retail partner that is setting up a Conscious Beauty Collective section in their store. Owner Dr. Melodie Davis-Bundrage has curated a core beauty lover in her two Atlanta stores. Her primary customer is a modern, inclusive woman who wants clean, high performing products and likes to experiment. Now, by opening her shop to other brands, all part of the Conscious Beauty Collective, Dr. Melodie is able to provide her customers with even more to “luv”. This is the first time Dr. Davis-Bundrage has offered brands outside of her own clean makeup and skincare line to her customers and she’s excited for the partnership.
The Conscious Beauty Collective is a group of 60+ clean indie beauty & wellness brands led by MASAMI haircare. All of the brands are small businesses who care about giving back to the community and supporting other small businesses, so it makes sense that like-minded retailers really love the concept. Not only is this a way for small brands to get exposure, it’s a way for retailers to add excitement for their customers and educate them about the importance of conscious living.
“Launching and growing a beauty business in such a highly competitive market is not for the faint of heart. Having partners like the Conscious Beauty Collective makes it a bit easier. We are all passionate about giving our customers high quality, clean products – but now we can support each other in the process too,” says Dr. Davis-Bundrage.
Lynn Power, Co-founder of MASAMI & Founder of the Conscious Beauty Collective adds, “Atlanta makes sense for a lot of our brands. It’s a burgeoning clean beauty center so we were really thrilled to meet Dr. Melodie and be able to set up shop with LUV & CO.”
Nick Gavrelis from ieró Beauty, a brand in several CBC locations concurs. “Atlanta is a strategic market for us. We also love that Dr. Davis-Bundrage brings her cosmetic chemist expertise to our brands, which we know from working with Jillian Ehrenberg at Petal + Hive, makes for an especially great partnership.”
There will be a launch party at LUV + CO. to celebrate the Conscious Beauty Collective partnership on March 22 at their flagship location: 224 Jonesboro Rd., McDonough, GA 30253. There will be founders, goodie bags and lite bites. All are welcome to join. RSVP is here: https://www.facebook.com/events/480684558232711/
Brands participating in the LUV + CO. pop-ins include, Cecile’s Bath & Body, Corsica Scents, ESTELÍ, ieró Beauty, Isle de Nature, MASAMI and Natural Radiant Life. This latest pop-in with LUV + CO. joins several other pop-ins currently active across the US:
Remedies Herb Shop in Brooklyn, NY
Palm Springs Vitamin Infusions
Verde Market in Miami (3 locations)
Petal + Hive in Ballston Spa, NY
Wendell House in Crozet, VA
KLARA Beauty Lab in NYC (upper east side)
Collagen Bar NYC (Gramercy Park)
Salons by JC ( NYC midtown)
The Conscious Beauty Collective will be launching next in DALYA, a clothing boutique for professional women in NYC in April.
For more information on the CBC Pop-ins, contact Lynn Power, lynn@lovemasami.com, 917-209-0799.
For more information about LUV + CO., contact Dr. Melodie Davis-Bundrage at info@luvandcompany.com.
About the Conscious Beauty Collective:
The Conscious Beauty Collective is THE indie beauty and wellness roadshow. Follow us on Instagram @consciousbeautycollectiveshop or check out our brands online at https://www.lovemasami.com/collections/conscious-beauty-collective.
About MASAMI:
MASAMI is clean premium haircare infused with Mekabu, a Japanese ocean botanical that’s all about weightless hydration. MASAMI’s line consists of shampoo, conditioner, shine serum, styling cream, a sustainable fast drying hair towel and a scalp scrubber. Learn more at lovemasami.com and follow us @lovemasamihair.
CBC at LUV + CO
224 Jonesboro Rd., McDonough, GA 30253
1600 Mall of Georgia Blvd, Buford, GA 30519 (in Painted Tree)
CBC at Salons by JC
127 E 59th St 2nd Floor, New York, NY 10022
CBC at KLARA Beauty Lab
50 E. 78th St., 2nd Floor, New York, NY 10075
CBC at Collagen Bar NYC
132 E. 22nd St., P1, New York, NY 10010
CBC at Verde Market
7304 SW 57 Ave, Miami, FL 33143
395 NE 59th St, Miami, FL 33137
2102 E Oakland Park Blvd, Fort Lauderdale, FL 33306
CBC at Radiant Esthetics
208 Bellevue Avenue 2nd Floor, Newport, RI 02840
CBC at Wendell House
1160 Old Trail Drive, Suite 160 Crozet, VA 22932
CBC at Petal + Hive
89 Milton Ave, Ballston Spa, NY 12020
CBC at Remedies Herb Shop in Brooklyn
453 Court Street, Brooklyn, NY 11231
CBC at Palm Springs Vitamin Infusions
242 N Palm Canyon Drive, Palm Springs, CA 92262
Media Contact
Organization: Conscious Beauty Collective
Contact Person: Lynn Power
Website: https://www.lovemasami.com/pages/conscious-beauty-collective-pop-up
Email: Send Email
Contact Number: +19172090799
Address: 520 East Desert Holly Circle
City: Palm Springs
State: CA
Country: United States
Release Id: 11032524986
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